Playlist Followers vs. Playlist Plays: Why the Bigger Playlist Isn’t Always the Better One
If you’ve run a playlist promotion campaign before, you’ve probably had this moment: you get your placement report, you see a playlist with 40,000 followers next to your song, and your brain immediately does the math that’s 40,000 new potential fans. Then the campaign ends, your stream count barely moved, and it feels like something…
